![]() ![]() He would generate a simple report and then share it with a colleague knowing that it should always be up to date, even if the underlying data is updated. In the beginning, Dan set up all the reporting for the team. Data warehouse (contains models, analytics sources, production sources).Airflow for any jobs that connect to external services, and to create more sophisticated models and jobs that can’t be created in pure SQL.ĭan has posted a diagram showing their tooling and how it is connected here.įor each tool they use, Reforge team has documentation describing what to use the tool for, and examples to get everyone started.Segment for their event pipeline, data governance, and to populate their data warehouse with event level information from sources of data.dbt for modeling and data transformation in the data warehouse.They’re able to seamlessly run queries that mix and match data between the two systems so that they can use the latest production data with an analysis built on raw event-based data or models computed in the data warehouse. They use dbt to build models that combine data from multiple source systems and enable denormalized tables that bring together multiple sources into simple-to-use models for anyone in the organization to query. They replicate data from a production read replica into Snowflake to combine production data with analytical data. Reforge uses Snowflake as their data warehouse. They wanted to understand at a high level what the trends looked like as a starting point. ![]() With Metabase, Reforge wanted to build basic dashboards that would let them know how the business was performing. In early 2018, Dan Wochonok, Head of Data at Reforge saw how a PM would ask an engineer to write SQL, then the PM would export the results to a spreadsheet to share with others within the company.Īfter having used Looker while working at HubSpot, Dan wanted a lightweight solution to help enable the entire company to have access to critical data about the business. The Reforge team needed to get straightforward answers to basic questions about how the business was performing, and to get insight into what people were doing within their web application. In their first 5 years, they spent $0 on paid marketing and had no sales reps. Reforge was profitable and bootstrapped before they raised their Series A in early 2021. And the programs feature top growth leaders from companies that include Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others. They offer educational programs, networking opportunities, events, and community to help people understand which strategies have worked for the best companies in the world. Reforge helps people do the best work of their careers. ![]()
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